Sunday, June 8, 2008
Q&A: Branding experts Jeannette Hanna and Alan Middleton (Canadian Business)
Canada isn’t a country with a reputation for producing powerhouse brands like Nike or Coca-Cola. But in speaking with Canadian Business senior writer John Gray, the co-authors of the new book Ikonica: A Field Guide to Canada’s Brandscape argue many Canadian brands are flourishing both here and abroad.
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